Based in Zurich, Swtizerland
Brand Design & Marketing
Brand-led marketing experiences designed to translate strategy into clear, engaging communication.
Brand-in product
Translating brand strategy into product experiences to create cohesive and consistent brand presence.
Brand Design & Marketing
Brand-led marketing experiences designed to translate strategy into clear, engaging communication.
Brand-in product
Translating brand strategy into product experiences to create cohesive and consistent brand presence.
Brand Design Marketing
Brand-led campaigns and communication systems designed to bring strategy to life and create meaningful connections with audiences.
Brand Design & Marketing
Au Pair Brand Campaign
A global campaign designed to resonate with Gen Z audiences while reinforcing EF’s brand positioning around cultural exchange and personal growth. The project focused on translating Cultural Care Au Pair’s brand values into a visual and narrative language that could scale across digital and social platforms.
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Brand Design & Marketing
EF Academy Rebrand
A brand refresh aimed at clarifying EF Academy’s positioning and strengthening its communication across digital and physical touchpoints. The work involved redefining key visual elements and creating a flexible brand system to support marketing teams globally.
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Brand Design & Marketing
Ambasadors Brand Kit
A scalable brand toolkit created to support EF’s student ambassador program. The system provided ambassadors with clear visual guidelines and adaptable assets, ensuring consistent brand communication across social media and events.
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Brand Design & Marketing
Therability Visual Identity
A visual identity system designed to communicate clarity, trust, and accessibility within the mental health space. The project focused on building a modern and flexible brand language capable of supporting both digital product experiences and marketing communication.
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Brand-in product
Designing digital product experiences where brand strategy and user experience work together, turning brand values into tangible interactions.
Brand-in product
Cultural Care - Desktop Matching Redesign
Redesigned the matching experience to improve clarity and decision-making for host families and au pairs.
The work focused on aligning the product interface with Cultural Care’s brand promise: making cultural exchange feel human, supportive, and accessible.
Successful Matches
+25%
Abandonment Rate
-12%
Brand-in product
Compliance Portal - Streamlining
Task Execution
A platform redesign aimed at simplifying complex regulatory processes while maintaining clarity and trust for users.
The design introduced clearer interaction patterns and a structured information hierarchy, significantly improving usability and efficiency.
Satisfaction Rate
+87%
Click Reduction
-45%
Brand-in product
Compliance Portal - Streamlining
Task Execution
A platform redesign aimed at simplifying complex regulatory processes while maintaining clarity and trust for users.
The design introduced clearer interaction patterns and a structured information hierarchy, significantly improving usability and efficiency.
Satisfaction Rate
+87%
Click Reduction
-45%
Brand-in product
Upfolio - Streamlining Case Study Creation
A tool designed to streamline the creation of customer case studies, enabling teams to transform raw project data into structured and engaging narratives.
The platform focused on reducing friction in the storytelling process while maintaining brand consistency.
Tasks Unaided
+73%
Time Saved
+85%
Brand-in product
Upfolio - Streamlining Case Study Creation
A tool designed to streamline the creation of customer case studies, enabling teams to transform raw project data into structured and engaging narratives.
The platform focused on reducing friction in the storytelling process while maintaining brand consistency.
Tasks Unaided
+73%
Time Saved
+85%
Cross-functional collaboration
Brand campaigns
Creative storytelling
Brand experience in product
Brand systems thinking
Strategy-to-design translation
Innovation
Narrative-driven design
Strategy
What I bring to the table
I combine brand thinking, design strategy, and digital experience to help organizations build brands that are not only seen but experienced.
Nice to meet you!
I design digital experiences where strategy meets clarity and emotional depth.
Alongside my design work, I co-founded the non-profit Punto&Virgola, exploring how therapeutic play could support children with motor and cognitive disabilities. To scale this impact, I later co-founded Therability, an ed-tech startup that evolved into Future Heroes, a gamified platform helping children build emotional awareness through play.
A cat person
Enjoy hiking
Hi, it's me :)
